To Ryan Christiansen, Director of Video Operations at Villanova University, live video is a great way to keep fans engaged, and give parents and alumni a sense of inclusivity if they can’t make it to sporting events. It made perfect sense to start live streaming, but he was only able to stream content to Facebook, due to bandwidth restrictions.
In order to achieve maximum reach and engagement, he needed a distribution platform that would give him the power to simultaneously stream Villanova’s sports content to their numerous social media platforms.
Replace feature content by implementing live content such as season preview shows, post-game press conferences, and pre-game shows.
Use Switchboard Cloud to simultaneously live stream Villanova Athletics' live shows to Facebook, Periscope, YouTube, and Nova Nation All-Access.
Nova Nation All-Access at the 2018 Final Four
448k+
Views across Facebook & YouTube
3.8k+
Shares, comments & reactions
2018 Football Season Preview
6k+
Views across Facebook, YouTube & Twitter
200+
Shares, comments & reactions
We experienced a large spike in engagement and viewership during all three shows. We were able to break through the clutter in the digital media space.